Fika Recordings, the UK indie label set up by tea and cassette enthusiasts (yes, really), is launching an advent calendar style MP3 giveaway during December.
The smart marketing campaign is to promote its six track 10” vinyl release of Christmas in Howarth, the latest in a string of releases this year by one of the UK’s busiest songwriters Darren Hayman.
Those releasing free tracks during December include Hayman, Terry Edwards, The Wave Pictures, Josie Long, Ballboy and Tigercats, who are one of our Top Ten bands to watch out for in 2012. By Christmas more than 50 tracks will be released.
For more information and to download the tracks click here.
Fika, which is named after the Swedish word for afternoon tea, specialises in cassette and vinyl releases. Each release comes with a digital download code, a tea bag and a recipe for a cake.
This marks the end of a busy year for former Hefner frontman Hayman, who has already written, recorded and released a song a day during Janaury for his January Songs project (review here). This is currently available on download and is set for a CD release in January 2012. He has also released The Ship’s Piano (review here).
by Joe Lepper
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