Pitchfork To Blame For Wavves Meltdown

The glee in which Pitchfork detailed Black Lips singer Jared Swilley’s criticism of the Wavves’ Nathan Williams was nothing short of breathtaking.

In a news story this week Pitchfork details an interview Swilley gives with Norwegian radio station NRK about Williams’ recent public breakdown at the Primavera festival in Spain.

“There’s so many people that would wanna be doing that: being able to get flown over to Europe, and have people like your records and buying them. And then just blow it on your first show in Europe– someone like that needs to not do this,” Pitchfork recounts Swilley as saying.

“He needs to go back to school or move back in with his parents and sit down and think about things. He shouldn’t play music. He shouldn’t tour.” Swilley added.

But the very reason Williams had his tizzy fit on stage in which he strummed aimlessly while roadies cleared the stage around him, is all down to Pitchfork in the first place.

Sure Williams’s lo-fi sound had its admirers, but Pitchfork’s review of his second album, Wavvves, earlier this year, complete with a 8.1 rating, was a key factor in hype taking over reality for Williams. Those listening to him on Last.fm rocketed from around 20,000 to 400,000 in the week of the review alone.

We at Neon Filler were a bit more realistic. While Pitchfork’s review of Wavvves said that Williams has created, “thrilling evidence of compelling, thoughtful craftsmanship,” our review said,  “Wavves is sadly close to becoming a victim of its own hype and Williams may ride the wave of good reviews for now but unless he offers something genuinely groundbreaking over the next year or so the only way is down.”

Williams has now cancelled his European tour and admitted to a drugs problem on his blog, a posting that was hastily removed. He is clearly now no longer just a hyped up fool but a victim, a victim who is now struggling to come to terms with the pressure that has been put on him.

We at Neon Filler at first ridiculed his music. We now feel sorry for him. Pitchfork has hyped him up and left him hanging. Shame on you Pitchfork.

by Joe Lepper, June 2009


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